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The Salesforce certified Pardot professional credential is designed for people who would really like to demonstrate their abilties and expertise in designing and building marketing campaigns within Pardot. The candidate would realize how to build strategic advertising approaches that comprise different gear like e mail advertising and marketing, lead generation, lead qualification, and can use reports to make statistics-driven choices.

The Salesforce certified Pardot specialist credential is intended for an man or woman who has experience using the capabilities of the Pardot Platform, consisting of practical software of the skills and ideas referred to within the examination targets beneath.

The Salesforce certified Pardot specialist typically has 6-twelve months of revel in building and executing advertising and marketing workflows with the Pardot platform.

The Salesforce licensed Pardot professional candidate has the experience, abilities, and knowledge outlined beneath:

Familiarity with the abilities of the Pardot platform
Is familiar with lifecycle of site visitors to prospects
Create and control Pardot advertising assets, automation, and workflows
Interpret metrics from Engagement records and well known dashboards in B2B advertising Analytics
Understand administrative settings such as configuring scoring and grading fashions, configuring custom fields in Pardot, and the use of the Recycle Bin
Troubleshoot and resolve primary platform problems (sync errors, discipline mapping, and supported gadgets)
Apprehend what Einstein capabilities are available and how they examine to Pardot score

A candidate for this exam isn’t always predicted to recognize the following:

Bundle installation, format configuration
Salesforce configuration of Pardot
Manner Builder, custom APEX, custom triggers, custom HTML, JavaScript and CSS
B2B advertising Analytics customizations, 3rd celebration integrations and API